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From Halal to For All.
We invited a team of visual artists and designers from diverse cultural backgrounds to work together to create the symbol, drawing inspiration from their own unique heritage. A Symbol For All is open sourced for any person, organisation or company to download, customise and share to make a stand for a more inclusive society.
+32 million
people reached in 3 weeks
+62 million
impressions across 15 countries
+30%
decrease in negativity around Halal
2.5 million
video views
+11 million
unique social reach
+70%
positive sentiment.
"A salve against online trolls."
news.com.au
"This initiative is making a positive impact on society"
CMO
"A brave step"
Islamic Museum of Australia
"An impactful response"
ABC