Social

In today’s fast paced digital landscape, social media isn’t just an accessory – it’s a cultural foundation shaping the modern world. Its where brand identity is formed through meaningful conversation and interactions with consumers, creators and communities. It’s where audiences go to be entertained and to discover new products and services.

In this new world, consumer experiences are personalised and algorithmically driven. Influence is decentralised and community is a vital brand asset. Attention must be earned for brands to create impact. These shifts require brands to place social media at the centre of their marketing and growth strategies.

Social@Ogilvy brings social specialists together from across the Ogilvy network to create a unified team covering brand strategy and community building, influencer and content marketing, paid performance and social commerce.

Our platform certified team in Australia and New Zealand forms part of the largest social media communications network in the world with more than 550 dedicated social media experts globally.

Powered by WPP’s AI operating systems, WPP Open, and supported by our offshore centres of excellence we create impact for brands in a social-first world. Our end-to-end social offering extends from community to commerce and includes:

• Always on social and community
  We build vibrant brand communities through culturally relevant content and strategic conversation management. Our team crafts authentic engagement that maintains consistent brand presence, drives meaningful participation, and transforms followers into advocates.

• Integrated social first marketing campaigns
  Culture-driven creative strategies that place social at the heart of your marketing investment, not as an afterthought. We create immersive experiences that earn attention, drive conversation and build brand equity.

• Social influence
  Connecting your brand with the right creators and influencers to build trust, drive engagement and discovery. We forge strategic partnerships that resonate with your audience beyond follower counts, with co-creation at the core—making Ogilvy the most awarded influencer marketing agency globally.

• Social performance
  Leveraging modern social platforms with content-rich paid campaigns that deliver targeted reach and algorithmic engagement. Our specialists use WPP AI tools and dynamic production capabilities to create personalized creative that maximizes conversion and ROI.

• Social commerce
  Creating frictionless customer journeys that integrate discovery, consideration, and transactions within social environments where audiences focus their attention. We help brands activate social commerce strategies that fulfill the potential of their martech investments.

All projects and campaigns are powered by our foundational capabilities: social listening and analytics, on and offshore content production, agile workflows, and expert community management. These Social@Ogilvy assets enable us to deliver exceptional social-first solutions for your brand.