To meme, or not to meme?
One of the first things I wrote down in my brand new bright red Ogilvy notebook was ‘tell a story’.
So, here’s a quick tale about graduating from Goliath to Social.
NB: Social involves way more than memes. There are GIFS too.
TFW you’re introduced to your new team…
…as an intern,
and you’re like HEY, I’m a GRAD.
You’re a keen bean – you’ll help anyone, with anything!
First department challenge: presentation skills.
Your boss wants you to perfect your skills in by exploring the theme ‘What Don’t You Know’. This is daunting.
Points are awarded for:
POWER,
AESTHETIC,
INTERACTIVITY.
In the process you realise there’s a lot you don’t know, and a lot you need to learn.
Around the office, foreign words and references fly at you. Think:
KPIs,
native advertising,
snackable content.
Someone even asks: “Hey, are we internalling now?” 😳
You experience a scandal,
and begin to question the prevalence of AI within the human race.
There’s a whole new world of content calendars, PPMs and briefs.
A world governed by Wrike tickets and timesheets – please please don’t make me start doing timesheets!!
A world in which anything’s possible, preferably within the square format.
A world in which the friendliest team collaborate to
THINK,
CREATE,
REALISE.
The second thing I wrote down in my notebook was ‘Be yourself. Everyone else is taken.’
To work in an environment where this is possible, and actually encouraged – well, that’s better than fried chicken.
