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David and his Goliaths (the graduate program to beat)
David Fox, Chief Executive Officer of Ogilvy Australia is in the middle of making five super-charged adpeople, or Goliaths as Ogilvy Australia calls them. Of course he’s not doing this alone. Ogilvy’s head of client service, Katie Dally, came up with the idea. A panel of suits, planners and creatives chose the graduates. Let’s assume that David Fox came up with the name, Goliath. And Goliath is the (reimagined) offspring of an earlier grad program begun by now CEO of WPP, Mike Connaghan, when he was group account director, that didn’t survive Ogilvy’s growth spurt in the early 2000s.
Its aim is simple, to nurture adpeople who are able to “make brands matter”. Its requirements are not. You noticed the name of the program is Goliath, yes?
This article was first published on The Stable on May 10, 2017