Connecting brands with Australia’s global citizens.

Australia's longest-established multicultural agency, our team of experienced multicultural marketing professionals lead the industry with deep cultural understanding and insights from proprietary tools and years of practical experience. A strong evidence-base is used to develop targeted multicultural strategies, in-language engagement activities and digital and socially lead campaign implementation.

Etcom’s cultural insights, learnings and best practice creates the bridge between brands and the Australian multicultural market. We provide end-to-end multicultural services across all communications channels:

  • Cultural Research
  • Insights and Strategy Development
  • Creative Development and Adaptation
  • Translation and Transcreation
  • Ethnic media Planning and Buying
  • Digital and Social Media Strategy and Implementation (inc. Chinese Social)
  • Local Area Marketing
  • Multicultural PR including Media Outreach
  • Community and Stakeholder Engagement
  • Cultural Event management and Activations