The official Scream Team
While some brands sponsor professional athletes, we saw a much bigger opportunity to sponsor the fans! So, at this year’s State of Origin, Soothers were on the lookout for the loudest, screamingest, throat strainingest fans to join the official Soothers scream team!
Partnering with the NRL
Partnering with the NRL, Soothers ran a campaign that invited fans all around the country to enter a video, showing just how loud and passionate they could scream. To get people involved we made a series of online films using some of the biggest names in the NRL and drove people to our bespoke website to enter.
The campaign was extended on radio, social and via activation at the different State of Origin games – where we even had a scream off between stadiums full of NSW and QLD supporters.
After a 6 week campaign, and hundreds of entries, the winners were given a VIP experience to the upcoming NRL Grand Final and we showed no matter how much you put your throat through, Soothers was there to soothe it.
