Fried Chicken on the dance floor?Say Less
KFC needed to cut through and make an impact on Gen Z audiences while elevating their position in the music-space. Building on past learnings, we partnered with ARIA-winning DJ Luude to create not just a headline moment, but a multisensory brand experience—launching Luude’s Zinger Sliders exclusively on KFC’s Secret Menu and unveiling them at the world’s first KFC nightclub: The Fried Side Club.
Connecting Gen Z to KFC via music in moments of free spiritedness, now that’s FLG
With a secret location, hidden entrance through a functioning KFC storefront, and custom merch, the campaign generated mass intrigue and social buzz. We didn’t just put KFC on the stage—we made it the headline act.
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"We are committed to supporting Australia’s music industry and nightlife and providing Aussies with the ultimate KFC experience. It was so exciting to partner with such incredible local Aussie talent on what was an amazing night of chicken and tunes at The Fried Side Club."
Tami Cunningham, CMO at KFC Australia