Be Comfortable In Your Skin

Parenting’s a tough gig. There’s economic strain, lack of sleep, anxiety over whether you’re doing it right and unsolicited advice from friends and family. On top of that, social media has given complete strangers an opportunity to ‘parent shame’.


To encourage people to ‘parent fame’ not ‘parent shame’, this campaign showcases real Aussie families and their everyday struggles to remind parents that no one knows their baby like they do. By celebrating parents and empowering them to feel comfortable in their parenting abilities and choices, this campaign aims to help shape a healthier conversation around parenting and ultimately alleviate some of the unnecessary pressure Aussie families feel to be perfect. We want to encourage parents to support each other, and above all give parents the credit they deserve. Because ultimately, if your baby is happy and healthy, you can feel as comfortable in your skin as your baby’s skin feels in Huggies nappies.