Connecting brands with Australia’s global citizens.
Australia's longest-established multicultural agency, our team of experienced multicultural marketing professionals lead the industry with deep cultural understanding and insights from proprietary tools and years of practical experience. A strong evidence-base is used to develop targeted multicultural strategies, in-language engagement activities and digital and socially lead campaign implementation.
Etcom’s cultural insights, learnings and best practice creates the bridge between brands and the Australian multicultural market. We provide end-to-end multicultural services across all communications channels:
- Cultural Research
- Insights and Strategy Development
- Creative Development and Adaptation
- Translation and Transcreation
- Ethnic media Planning and Buying
- Digital and Social Media Strategy and Implementation (inc. Chinese Social)
- Local Area Marketing
- Multicultural PR including Media Outreach
- Community and Stakeholder Engagement
- Cultural Event management and Activations