Raising a safer
AAMI, Australia's leading insurance company knew young drivers were the most at-risk. In fact, young drivers are 30x more likely to have an accident than any other demographic. When Ogilvy started researching why, we discovered that the way they learn to drive hasn't changed in 50 years. We thought it was time to update how we teach our kids to drive, keep them safe and help create a safer generation of drivers.