Invest In Me
At-risk youth are much more than victims — they’re ambitious, inspiring survivors. They have the courage and determination to move forward and overcome their past to create a better life for themselves. These strengths mean that when you give to Whitelion, it’s more than a one-off donation to a charity, it’s an investment in someone’s future.
The best investment you’ll ever make.
Whitelion set out to change Australia's perception of young people at risk by focusing on the strength and resilience they possess. We used their inspiring stories to compel Australians to invest in their future; turning them into print ads, out-of-home, digital, TV and radio. We launched the campaign off the back of Whitelion's Bail Out event, in which industry leaders spent the night at a former juvenile detention centre and raised over $165,000. The Invest In Me campaign has received outstanding industry-wide support, with over 35 companies donating $2.9m worth of media inventory through UnLtd – leading to a 146% increase in donations compared to last year.
Our Whitelion Invest in Me campaign was the inaugural winner of the UnLtd 'Campaign for Good' award.