The crazy ideas that helped save lives.
Even the craziest and weirdest ideas for getting home are better than driving while over the legal alcohol limit. Our audience’s alcohol drinking occasions were often spontaneous and opportunistic. They didn’t plan to ‘drink and drive’, they just didn’t plan anything else. This resulted in decision-making later when their car was within reach, but their judgement impaired by alcohol. Our strategy was to prevent this group from drink-driving by getting them to consider an alternate way – no matter how whacky it might seem.