E10 Compatibility Checker
The campaign’s secret weapon was a sophisticated online tool known as the ‘E10 Compatibility Checker’. Motorists could simply punch in their car rego to reveal if their car was E10 compatible. It then suggested petrol stations selling E10 nearby.
Real impact
This campaign achieved exactly what it set out to - Queenslanders reaching for their smart phones to check if their car was 'E10 OK'.
+620,000
people checked their registrations
Amy Award
winner of 2017 for Best Digitally Led Marketing Campaign
17% to 21%
increased consideration to use E10
68%
increase E10 sales