The logo thousands of years in the making.
Australia’s Indigenous People are some of the world’s first astronomers. To celebrate this, the branding we created for the newly formed Australian Space Agency cleverly plays with perspective. At first glance the design looks like a satellite view of the Australian continent from space. However, it’s actually what Australians see when they look to space. Hidden in the logo are Indigenous stars and star maps representing important cultural stories.
Hidden in the stars
We worked with Indigenous astronomy expert Paul Curnow to select eight important cultural stories and received approval from Indigenous elders. The result is a uniquely Australian design which meticulously links our ancient Indigenous heritage to the agency’s purpose and aspirations.
positive online sentiment
"Your work in designing a brand that is representative of the Australian Space Agency and our country’s heritage is one that all Australians can be proud of."
Dr Megan Clarke, Head of the Australian Space Agency