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Blog

  • Truly amazing Innovation needs a Building 20


    If you’re charged with fresh thinking, if you’re after real breakthrough, take some simple lessons from this humble building – described in this way by Prof Jerry Lettvin (Electrical Engineering and Bioengineering): ‘You might regard it as the womb of the Institute. It is kind of messy, but by God it is procreative!’

  • How messing with Brand Personality kills brands


    Here’s a true story about a harm to a human brain. Which caused significant personality change. Which cost a man his friendships and his marriage. Which is precisely what you risk when you tinker with a brand's personality.

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