Why the death of a brand doesn't have to be a Kodak moment

The end of a brand isn’t necessarily the end of the world, and it certainly isn’t the end of your career, says Rob Morrison.

There’s an old saying in advertising – ‘if it hasn’t happened to you, you’re not old enough or you’re not trying hard enough’. Granted, they’re talking about being retrenched – but precisely the same is true of seeing the death of a brand.

Sooner or later it will probably happen to you.


Read the full article here.

This article was first published by Marketing Mag on Friday October 6.


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