Why marketing needs to take a new look at old mentoring

Marketing professionals keep getting younger and their audience keeps getting older. Rob Morrison channels his grumpy old man and discusses the importance of mentoring programs.

First, a quick anecdote.

My first ever marketing boss was an amazing woman named Barb Noonan. It was the late 80s and Barb had already smashed through her fair share of the glass ceiling.


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This article was first published by Marketing Mag on August 31, 2017.


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People are studying and someone mentoring them