Where's the effing effectiveness entries?
In 2015 I had the opportunity to sit on the Cannes Lions Effectiveness Jury. It was the first time I had been a Cannes Lion Juror and it was also the first time ever a client was the Jury President, Wendy Clark, then Coca-Cola’s President of Sparkling Brands and Strategic Marketing, North America.
That year at Cannes there was a record number of entries which sat at around 42,000. Let’s not start to imagine the money spent on entries alone, although Publicis clearly has, but let’s look at the Creative Effectiveness category.
This article was first published by AdNews on October 6, 2017.