UPDATED Facebook looks for meaning with major news feed overhaul

Facebook users can expect less media and public content in their news feeds and more posts from their families and friends under new plans to make the social media site more “relevant” to users.

But while the changes are certain to shake-up the way brands use the platform for engagement and increase advertising costs, several agencies claim the win for customer engagement is a needed wake-up call for the media and marketing industries.


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This article was first published by CMO on January 12th, 2018.

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