'The writing's on the wall' - 36 creative predictions for 2018
There was a flurry of agency acquisitions this year which began in February with M&C Saatchi buying Bohemia, leaving few independent agencies left. The most high profile of the bunch was The Monkeys $63 million sale to Accenture, which led to much commentary, and controversy, around the impact of consultants on the advertising industry.
The next consultant to make its move in the market was RXP, which has largely flown under the radar in the market. The digital consultancy snapped up The Works for a $33 million price tag in August. A few weeks later, PwC confirmed it was taking a minority stake in new Melbourne agency Thinkerbell.
This article was first published by AdNews on December 7, 2017.