Seven issues that need every marketer's attention right now

Regardless of your brand, your industry or your job title, Rob Morrison argues you need a point-of-view on each of these issues. At least for now.

“You’ve got issues, Morrison.” If I had a dollar for every time I heard that. Sheesh.

But enough about my personal life. Truth is, we all have issues – especially if you’re lucky enough to be a marketer. The toughest thing is that the issue du jour keeps changing. Don’t bask in the glow of today’s success because tomorrow brings a whole new list.

So when today’s issues are tomorrow’s fish and chip wrapper, how do you keep up?

My tip is to do what you’re doing right now. Take a step back. Read the trade press. See what issues other marketers are addressing. And, more importantly, how they’re addressing them. Here’s my top seven issues right now.


Read the full article here.

This article was first published by MarketingMag on August 9, 2017.

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