Post-awards, post-purpose: Will purpose focused work win out if there aren’t awards on the line?

If anyone won Cannes this year, it was McCann New York’s Fearless Girl. The street statue, which was commissioned by investment firm State Street Global Advisors as a statement about gender diversity in the workplace, won 18 lions in total, including four grand prix. It set a standard that’s hard to beat.

More than that, it cements a long established (and long awarded) industry trend: advertising with a purpose at the core.

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This article was first published by Mumbrella on December 8, 2017.

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