Peet launches Vision360, a virtual reality experience for homebuyers, via Ogilvy Melbourne
Melbourne: March 7, 2018: Peet, one of Australia’s largest residential land developers, is revolutionising the home buying journey by changing the way customers envision life in their new communities.
Peet Vision360, created in collaboration with Ogilvy Melbourne, is a virtual reality experience bringing Peet communities to life in the hearts and minds of homebuyers.
Using a unique combination of virtual reality and high-definition 360° footage, Peet Vision360 solves the problem faced by homebuyers building a home in a new community: they have often been reliant on marketing brochures to see the developer’s vision for what will be delivered on the ground.
Peet Managing Director and CEO Brendan Gore said he was excited about the launch of this new platform.
“At Peet we are always looking for new and innovative ways to enhance the buyer experience,” said Mr Gore. “Using virtual reality technology, Peet Vision360 allows customers to fly through established Peet communities to get a full 360° picture of what their life could look like.”
Peet ensures that all of their communities compliment the natural features of the area, and Peet Vision360 showcases this in their new developments through 360° flyover footage of the area, created in collaboration with Plato Reality, while also showcasing the qualities that make Peet’s master-planned communities the perfect place to live.
Customers then experience key features of the future community, such as innovative parks and playgrounds, waterways and epic sports precincts, rendered into an interactive virtual space dubbed the ‘Experiential Room’ that brings these features to life in a way that they have never seen before.
The unique experience includes seven communities in Melbourne: Acacia and Summerhill in Botanic Ridge, Aston in Craigieburn, Cornerstone in Werribee, Newhaven in Tarneit, and the established communities Aspect in Greenvale and Quarters in Cranbourne.
Says David Ponce de Leon, Executive Creative Director, Ogilvy Melbourne: “Buying land and building a home in a new community requires a leap of faith. In many ways, it’s investing in a future that doesn’t exist yet. Peet Vision360 will give homebuyers a clear vision and feel of the Peet communities they love, and wish to live in. It’s a real solution to a real business challenge and we are thrilled to be part of this exciting project with our partners at Peet.”
Customers can experience Peet Vision360 now at sales and information centres throughout Melbourne, which have been custom-fitted with virtual reality pods and headsets.
The Vision360 app is also available to download for free from the App Store and Google Play, compatible with all virtual reality devices, allowing families and friends to share the excitement of finding a new home.
Ogilvy Melbourne is part of WPP AUNZ, Australasia’s leading marketing communications agency.