Ogilvy Melbourne: AAMI is the Not Very Insurance-Y Host of Priscilla’s Birthday Party
It’s very sad for LGBTQI people that brands have to be brave to support them. But Australia is in the middle of a ridiculous “non-binding postal vote plebiscite”, that – as everyone intelligent predicted – is getting people on both sides hot under the collar.
During Mardi Gras in Australia this year, Ogilvy Melbourne helped AAMI to show its “not very insurance-y” support for all Australians with a tactical TVC (that’s on air again right now – goodonya, O&M and AAMI.)
So when I came across something even more gorgeously gay and glittery than plebiscite pleas last night, with AAMI’s now famous drag queens featured, there could only be one brave agency behind it. The Broken Heel Festival, a three-day celebration of the birthday of Priscilla Queen of the Desert in her birth place, Broken Hill, is on again in a few weeks.
And clearly, Ogilvy Melbourne has helped AAMI to sponsor it.
This article was first published by The Stable on August 20, 2017.