Find out the results of KFC's integrated brand campaign, Bringing the Bird to Birdsville
QSR Media got a chance to talk with KFC and Ogilvy Sydney to discuss their latest integrated brand campaign, as well as KFC's mobile ordering app.
In July 2017, KFC Australia has launched an integrated brand campaign to remind all Australians of the "great taste of its Original Recipe Chicken". The campaign has featured their food truck bringing the chain’s fried chicken to the small Queensland town. For three days, the team has traveled 1,934 kilometers to bring 12,000 pieces of chicken to Birdsville, Queensland.
This article was first published by QSR Media on Sept 4, 2017.