A disruption reality check from someone with 30 years' experience watching it happen (or not happen)

Talk of disruption is everywhere, but it’s not a new phenomenon. Rob Morrison says we shouldn’t be fearful, and offers six disruption insights uncovered over 30 years.

If you’ve ever launched a brand-new product, you know how frustrating it can be. No matter how much consumers hate the status quo, not matter how fat and lazy the current suppliers have become, no matter how much consumers are being ripped off – some people are simply impossible to shift.


Read the article here.

This article was first published by Marketing Mag on 17 November 2017.

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