29 Lions versus 0 Effies: Something doesn't quite add up
As almost everyone in the industry would know, Clemenger BBDO Melbourne's ‘Meet Graham’ campaign won a whopping 29 Lions at Cannes this year, including two Grand Prix and eight Gold Lions. This essentially means that the work for Victoria’s Transport Accident Commission was deemed one of the best campaigns in the world.
In. The. World.
Yet despite being a finalist in five categories, ‘Meet Graham’ couldn't win a single effectiveness award in its own country. That’s right, it went home empty handed from the Australian Effie Awards last week.
29 Lions. 0 Effies.
I can’t be the only person that thinks there is something seriously wrong with those numbers?
This article was first published by AdNews on September 7, 2017.