17
Feb
Insight

Data in Social has changed. How to win in 2022.

How to measure your social data as the tracking party fizzles out.

A share price tumble, declining ad revenue and stagnant audience growth. Meta’s recent 2021 earnings report doesn’t show much evidence of the great reset that Zuck hoped for when he heralded in the metaverse and rebadged Facebook’s umbrella business.  

Apple is also a major source of discontent, with Meta forecasting a loss of $US10 billion in 2022 as a result of Apple’s privacy protection changes.  

Authors: John Harding-Easson (Head of Social, Ogilvy PR Australia) and Nicolas Mendel (Head of Digital Performance, Ogilvy Australia)

 

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