AAMI launches ‘Cover for the everyday arena’ in new Tokyo 2020 broadcast sponsorship campaign via Ogilvy Melbourne & Seven Network

July 14, 2021: AAMI's latest brand campaign highlights that even small incidents can blow out to Olympic scale proportions, especially if you're not confident in your level of insurance cover.

Rapthi Thanapalasingam, Head of Mass Brands & Sponsorships at Suncorp Group, says: "As the Seven Network broadcast partner of the Olympic Games Tokyo 2020 coverage, we want to remind Australians watching at home that not all the action happens at the stadium. But when accidents do happen, AAMI has the right level of cover to help you recover."

Mim Haysom, CMO/EGM Brand and Marketing at Suncorp Group, added: "AAMI has a wide variety of products, innovations and market-leading services to help Australians recover from all types of everyday arena moments. We're thrilled to be a broadcast sponsor of Seven Network's Tokyo 2020 coverage to further strengthen our 'AAMI Does' platform."

The campaign launches as AAMI continues to lead the Australian Insurance sector as the most considered brand nationally, now 10 percentage points higher than any other insurer, with almost half of all Australians considering the brand for their insurance.

David Ponce de Leon, Ogilvy Executive Creative Director, added: "We had a ball rolling 'Keith' out to perform at the highest level of competition and to take on our competitors with AAMI's superior cover. With each 'AAMI Does' campaign we continue to remind Australians at home that AAMI do when others don't. Light that ceremonial sausage, Keith!"

The campaign rolls out across OOH, social, radio and digital effective immediately.





Client: AAMI (Suncorp)

  • Mim Haysom: CMO/EGM Brand & Marketing
  • Rapthi Thanapalasingam: Head of Mass Brands & Sponsorships - Brand & Marketing
  • Toby Gill: AAMI Marketing Manager
  • Sally Frank: AAMI Marketing Specialist
  • Olivia Rourke: AAMI Marketing Lead
  • Heidi Storey: Manager, Social & Content Marketing
  • Angie Moore: Group Content Lead

Agency: Ogilvy Melbourne   

  • Executive Creative Director: David Ponce de Leon
  • Creative Director: Lenna Boland
  • Creative Director: Ryan Clayton
  • Head of Strategy: Virginia Pracht
  • Senior Producer: Mel Herbert
  • Group Account Director: Angus Pearce
  • Senior Account Director: Jess McColl
  • Senior Account Director: Steph Nikolovski
  • Senior Account Director: Benedict Smith
  • Account Manager: Oliver Corcoran
  • Art Director: Alayna Kunitake
  • Copywriter: Ted Brearley
  • Social Creatives: Julia Stretch & Robbie Ten Eyck
  • Head of Print Production & Studio: Brendan Hanrahan Director: Uncle Friendly
  • Producer: Karen Sproul
  • Executive Producer: Martin Box
  • Managing Partner: Adrian Bosich
  • Production Company: AIRBAG
  • Photographer: Hugh Peachey

Media Agency: OMD

  • DOP: Danny Ruhlmann
  • Editor: Graeme Pereira
  • Wardrobe / Stylist: Roma D’Arrietta
  • Production Designer: Pete Davies
  • Make Up / Hair: Holly Anderson
  • Casting Director: Stevie Ray @ McGregor Casting
  • Offline Edit: ARC Edit
  • Offline Producer: Daniel Fry
  • Editor Hammer: Lucas Baynes
  • Colour: Billy Whychgel
  • VFX Online: AIRBAG
  • VFX Supervisor: Rob Ride
  • Flame Artist: Chris Reynolds
  • 3D: Henry Bullen, Josh Thomas, Quan Tran
  • Animation: Paul Ziola
  • Compositing: Iman Javaherypour, Reed Yerien, Dave Abbott

Sound & Music:

  • Music: Otis Studios
  • Keys: Brekkyboy
  • Sound: Bang Bang Studios
  • Sound Design/Engineer: Sam Hopgood

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