The Business Landscape has changed forever

To best understand Ogilvy Australia, it is important to know: We are not an advertising agency. We’ve evolved into something quite different. We used to be an ad agency, and we are immensely proud of the advertising we have created over the last 50 years in Australia. We have made work that has shaped culture and changed behaviour on behalf of some of Australia’s most loved brands.

This is what we have always done, and it is what we always intend to do. But because the world is very different now, how we do it has changed fundamentally. Once, brands were powerful and consumers grateful.

Now, it’s the other way around.

Brands used to be made by marketing. Now they are built for purpose. Brands used to have consumers. Now, they have users. Brands used to say. Now, they need to do.

The landscape consumers live in has changed, so we’ve adapted to better serve the needs of them and our clients.

That means the inputs in our process are shaped by being business-minded, customer-obsessed, data-inspired, technologically astute and culturally aware.

We create bespoke teams for each project, rather than using a ‘one size fits all’ approach. We are engineered to collaborate, connecting our specialists in a truly integrated way.

So, we aren’t an advertising agency. Well, not by the dictionary definition anyway. We are a fully integrated creative network.

Meet our people