Sydney Vivacity

Despite the fact that Sydney is an undisputed short-break destination, many visitors felt there was little reason to return because once you’ve seen it, you’ve seen it. 

Ogilvy's challenge was to present Sydney in a different light and inspire visitors to discover what lies beneath the surface. 

‘Vivacity: When Sydney comes out to play”; showcases Sydney in a new and unexpected light. Rather than the Harbour or the Bridge and the Opera House this campaign shines a spotlight on Sydney’s eclectic mix of fashion, dining, arts, culture, sport, music and events.