Melbourne Aces - A Different Ball Game
Australians love their ball sports. Football, rugby, cricket, golf – it’s our national obsession. Unfortunately Baseball just doesn't get the same sort of attention in this country.
To get Australians to think about the Melbourne Aces we had to get people interested and talking about the game of Baseball. So we demonstrated just how skillful the Melbourne Aces players were when competing in ball sports that we're so accustomed to here in Australia.
Three videos were released via social media, showing the Aces players hitting, pitching and catching baseballs on the golf course, at the bowling alley and on the hockey field at a skill level never seen before anywhere in the world.
Since seeding each video via social media, we started a global conversation about baseball and let the world know the Melbourne Aces can truly play ball. We've had over 550,000 video views on over 120 different websites, resulting in more than 1,400 online mentions of the Melbourne Aces.
Not to mention we made play of the day on Sports Tonight in Australia, and play of the week on ESPN's Sports Centre in the United States!