With access to perfect information and infinite media, consumers are in control of your brands destiny. Your content now competes with all content ever made - if it doesn't stack up it doesn't stand a chance. Business as usual is simply not good enough. So what is the recipe for making a brand matter in today's fragmented media landscape?
To find out, Ogilvy comissioned an independent proprietary study with global and local inputs on what makes brands matter in today's marketing landscape. Our Make Brands Matter study surveyed 10,000 people across 5 countries and the results were fascinating.