Blagger’s Guide to Big Data - Utilities
We recently renovated our 1940s home and like most renovators, now the dust has settled, we proudly give visitors the “Remember the peach bathroom and asbestos?” guided tour. Despite changing almost every room in the house, it is one of the smallest items that now gets the biggest reaction: the thermostat. Read on
Anybody want more cookies?
We were all wowed in 2008 when iTunes launched its “Genius” bar. Read on
Upwardly Mobile
Today’s smartphone can do your emails, Google searches, music playlists, Facebook and banking as quickly and easily as your computer. But it can also be a GPS device, loyalty card, credit card, camera and remote control for your TV. They don’t call it the “Swiss Army Knife” of technology for nothing. Read on
Blagger’s Guide to Data and Retail
In our last Blagger’s Guide we challenged some of the rhetoric surrounding big data. We argued that as technical developments keep pace with the speed of data collection, the biggest challenge facing marketers is often not a technical one, but one of skills and appetite. Read on
Blagger's guide to big data, Part 1
David Pountney, general manager DT Melbourne and Andrew Pink is strategy director OgilvyOne Melbourne talk about the current and potential opportunity of 'Big Data' for marketers. Read on
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have
Dimitri Maex, Managing Director of OgilvyOne New York, the digital direct arm of Ogilvy & Mather, demystifies data analytics in his new book SEXY LITTLE NUMBERS: How to Grow Your Business Using the Data You Already Have. Read on
The way viewers & advertisers look at their TV screens will soon change
Steve Jobs once famously stated that your TV and PC would never merge. He felt you leant back and switched your brain off when watching TV, whereas you leant forward and switched your brain on with a PC. But he kept dabbling in this inevitable coming together as a “hobby”, and Apple TV became one of the ways that you can now access the web via your TV. Read on
Interactive, Inbetween
When my boss agreed to subsidise my trip to SXSW Interactive, it came with strings attached - we had to find a way to share what we'd learned with colleagues and clients. Read on
Information 'wants to be brand supported'
Traditional marketing skills are taking second place to a new set of skills and investments required to become a content marketer. To earn consumers’ attention and trust, the focus needs to be squarely on what’s interesting, with little or no marketing spin. Read on
How an exotic tropical fish made me think about big data while on holidays
During my (mostly relaxing, thank you) Christmas break, a Skype with a mate living in New York was the only conversation that really dragged me out of my holiday bliss and back to thinking about ‘big data’. Read on
A Platform for Adaptation
It would be a brave marketeer these days who would argue that the future isn’t digital. Read on
The Blagger's Guide to: Mobile Payment
Few technologies are as hotly contested right now as mobile payments. Financial institutions, telcos, retailers and even Google are all attempting to crack the market. Yet for now the technology is immature and adoption remains low. So who will win the race? And what will be the winning platform? Open or closed? While it’s far too early to call a winner, the platform discussion always attracts strong perspectives Read on
Customer experience is the new brand.
We are living out our careers on shifting sands. But from here, in our offices and behind our desks, it’s easy to lose sight of just how big these changes are. ‘Shifting’ doesn’t quite capture it. Read on
The Blagger's Guide to: Online Loyalty
And on the 20th of November Australian online retailers will try to get our attention during the 24-hour sale ClickFrenzy.com.au. More than a million Australians are expected to take part and spend more than 10 million dollars. Read on
The Blagger’s Guide to: mobile loyalty
Last year, 3.3 billion coupons were redeemed in the US. Rather than being the domain of the low or no income, it reflected mainstream America with a whopping 70% of all households using them. Meanwhile in the UK, leading grocery retailer, Sainsbury’s, attributed part of its 2012 business performance to the issuance of paper coupons at Point of Sale. So, as the world maintains a love affair with paper, is this really the time for talking mobile loyalty? Read on
The Blagger's Guide to: NFC
There are certainly features of the new iPhone5 that come as no surprise to consumers or the broader industry. It offers a larger screen, lighter handset, improved camera and 4G capability. However, a significant omission has left many industry experts genuinely surprised. It does not include a built-in NFC chip. Considering Apple has been known as a market leader for new mobile technology and usability in the past, it begs the questions as to why the iPhone5 was released without this important technology and what effect will it have on the roll out and wide spread usage of NFC? Read on
The Blagger’s Guide to: E-wallets
Apparently the average Australian carries a wallet-bulging with 16 different types of cards. I can believe it. A quick look in my own wallet and alongside the over-used credit and EFTPOS cards are a series of loyalty and membership cards, Medicare and health fund cards, insurance details, driver’s license and a (wasted) gym membership. And receipts – huge numbers of them. Sadly, there’s not much cash. Read on
The Big Bang and a new age for business
A recent Deloitte Access Economics report titled ‘Digital disruption: Short fuse, big bang?’ warned corporate Australia that mastering digital disruption is vital to our nation’s prosperity and living standards. This post offers advice on meeting the challenge ahead. Read on
The Blagger's Guide to: mobile payments
After years of promise, the mobile phone is finally starting to live up to the hype. Our recent post outlined some of the impressive mobile growth trends. In this column we take a deeper look at the increasingly commercial nature of the device. Read on
The Blagger's Guide to: mobile
B&T in conjunction with Ogilvy Sydney launches the Blagger’s Guide. Every fortnight, Ogilvy’s team of digital planners, data analysts, strategist and creatives will share their thoughts on a particular subject relating to marketing and advertising for those who know little about a subject but want to find out more. To kick-start the series, Neo@Ogilvy’s digital director, Lauren Jennings, gives her overview of the rapidly changing mobile landscape. Read on
The future of 1dent!ty.
To those people who know me “personally”, I’m Simon. Those who know me “digitally”, call me dekkard42. A little while ago, those identities merged when I was introducing myself to my new agency. I put this slide together to help everyone get to know me. Read on
Has Foursquare missed the retail boat, and will Facebook miss it too?
It’s not just retailers who need to engage with their customers who check into their stores. For Foursquare and Facebook, winning over the consumers to check in is one thing, winning over the retail store owners or managers is another. Read on
The price is right
People seem to know not just the price of everything, but what they believe is the right price of everything – and until the product or service appears at that price, they just won’t buy it. Read on
Kaizen and the art of content development
A friend of mine used to work as an engineer for Toyota. His job was to constantly refine the Camry’s windscreen wiper blade connection. The changes he engineered in Melbourne would be rolled out at Camry factories worldwide. His very focused role is a good example of Japan’s “kaizen”, or “continuous improvement”, workplace culture. Read on